EverQuest II - /pizza

It has BEGUN!

Virtual worlds starting to franchise with the real world in bizarre ways.

"While playing EverQuest II just type /pizza and a web browser will launch the online ordering section of pizzahut.com."

You MUST click on this link. There's seriously a picture of a dark elf wearing armor, holding a pepperoni pizza.

http://everquest2.station.sony.com/pizza/