do you think we have no memory at all?

Does anyone else find these new Sprint ads absolutely insane?

They go something like this:

"Is your cell phone company a bunch of bloodthirsty, greedy savages who charge you huge fees whenever you go over your minutes? Who in god's name would do something like that? Do they have no soul? Is there no justice in the world? We think that's awful and dishonest and evil. We have a new plan that adjusts to how much you use your phone."

Doesn't it strike them funny that the very policy they describe was EXACTLY how Sprint has worked since the dawn of time, right up until last week? When I had a Sprint phone, they charged me 35 cents a minute overage fees, which is exactly what they're describing in their attack ads.

The funny thing is, they assume that we have a memory span of 30 seconds, and they're right.