I Robot Now

This is interesting. I saw the ad when I went to see Return of the King, and I'm just now getting around to checking out the site.

IRobotNow.com

It's pretty slick. The whole thing reads as an ad for a new Asimov style robot for your home. They have background on all the features, a promo movie, and no mention at all that it's an advertisement for a movie.

I checked IMDB and found this:

I, Robot

Which looks like it's a sci-fi movie based on the book by Asimov, with the lead character being played by Will Smith, so that's disappointing.

But anyway, the site is cool.